Work

Mark and Monica co-founded Veestro, a plant-based meal delivery company that shipped across the United States, and ran its marketing themselves: the brand, the direct-to-consumer website, lifecycle email and paid acquisition.

The menu photography follows one look, shot from above on a quiet ground, so every dish reads as part of the same menu. Veestro was covered by CNN, MSNBC and VegNews.

Salsa Madre sells cooking sauces through 16 gourmet shops in Mexico City. Its feed needed to make people want to cook that night, in the Spanish they actually speak.

We built a carousel format around one idea per post: a cover with a hook, three recipes with the cooking time on each, and a closing slide that tells you where to buy. The format repeats from post to post, so the feed stays recognizable at a glance.

Zero Hired sets up digital workers for small companies: software that answers leads, chases invoices and writes reports around the clock.

We gave it a warm paper palette, a rust accent and a monospace wordmark with a struck-through zero, then wrote every page in short sentences an owner can skim between appointments. The whole site runs in English and Spanish.

The social side carries the same system, from an editorial Instagram series to Busywork, a hand-drawn animated show about the chores that eat a small team's week.

MedEscape connects American patients with screened clinics for dental work, hair restoration and fertility treatment in Mexico, Costa Rica and Panama.

We designed the ads as one system with two voices. The calm ones sell the idea of recovering somewhere beautiful. The direct ones put the price next to the US average, struck through. Same type, same teal, same footer, so the second ad feels like a continuation of the first. The landing pages, Reels and newsletters carry the same system after the click.